Unless you're one of the few companies teaching your women to actively identify and ask for opportunities to increase their engagement, you are probably losing more women than you should be. Unfortunately, women have been primed from a young age NOT to ask for what they want. As their employer, this puts you in a tricky position because you can't read minds. Unless you teach your women how to ask in a way that is authentic to them, many of them will probably leave without ever giving you the chance to keep them. Not teaching your women to advocate for themselves could be costing you a great deal.
do you know what you're giving up?
MEET KATHRYN VALENTINE
Enter a life-changing professor who not only taught me how to negotiate, but also how to do it authentically. She taught me a well-crafted negotiation can strengthen relationships and leave both parties better off. I became obsessed, reading everything I could get my hands on.
And then I realized the flaw...Negotiating like a man doesn’t work.
The art of negotiating was being taught as if it were gender-neutral, but it isn’t. There are certain tactics a man can use that, if a woman tries, will result in worse outcomes, and may even cause backlash against her.
Luckily, it’s incredibly easy to avoid this and craft a career you love, if someone just shows you how.
It's taken me over a thousand hours of research to develop my approach to gendered advocacy. The foundations are in research about negotiating as a woman; this research is then applied to equip women to identify and ask for opportunities that drive engagement and job satisfaction, dramatically increasing their retention.
My key message: Ask before you go.
My fear used to hold me back.
At 25, I walked into my annual review. I'd had a GREAT year, but when I thought about asking for a promotion, I froze. How do I ask? What if my boss says no? What if my boss ends up not liking me?
A few years later, I headed off to get my MBA, where I was shocked to learn how many of my male classmates had been asking for raises, promotions, perks and top assignments. They were constantly crafting a role they were excited about. I had been missing out.
a variety of solutions, customized to fit your workforce
When we work with our clients, we always start with a diagnostic. This allows us to customize our offerings to address the specific issues holding your female employees back.
Learning these skills gave me the confidence to ask for a big promotion. I felt prepared, and most importantly believed in myself, and got the new title! I'm now two years in, and our work is getting global recognition.
Being empowered to identify and ask for what I need was intimidating but ultimately a win-win. The items I asked for have made me more effective in and excited by my work, keeping me at the company even longer than I anticipated.
START-UP SENIOR MANAGER
Kathryn is incredible! She gave me the self-confidence boost I needed to negotiate a role I am thrilled about, and I love what I get to do every day.
Replacing a female employee can cost twice as much as keeping them. Let's increase their engagement instead.